Are people haggling you on price?
Do you feel like your work is undervalued?
Wondering where your next sale is going to come from?
As an artist, you are definitely not alone!
Creative types who turn their passion into a business often agree; finding a market that values their work is one of the hardest obstacles to overcome.
Most of what is offered as an artist is typically not a necessity (you know, food, shelter, water, air…), so finding your ideal clients, without the hassle of questioning your value, is an ideal plan of action.
Here are 5 simple tips to overcome the hagglers, and get clients who will will gladly pay what your crochet is worth:
1. Raise your prices: Lowering your prices (or, having low prices) may not lead to more sales. In fact, it may actually give clients a poor perception of your value. Other shop owners may under-charge because they believe price is the driving reason that people buy. If price was the only reason people bought, Walmart would be the only place we would shop – am I right? Charge a fair wage for yourself, and a fair price for your work, and you just may raise the perceived value of your brand to stimulate sales!
2. Ask for the sale: Creative types can be timid about their prices, and cringe when even saying them aloud. If you’re cringing, or feeling apologetic about your prices, your client will sense that. You don’t know what other budget, and you can’t assume! When you believe in the value of your work, and charge a fair wage for yourself accordingly, your tone and delivery will be portrayed in a cool and confident way! That’s powerful, and your confidence can lead to more sales.
3. Focus on repeat clients: Happy clients are repeat clients! And, happy clients will be your best advocates when gaining new clients. There is something magical about hearing a testimonial from a satisfied buyer, and it’s a very compelling validation of your products, services and price! Keep your clients happy, and you will find more people who will want to do business with you.
4. Give them what they want: What do people want to buy? What are they buying? What are they asking for? What are they interested in? When you figure out what the market wants, and you can deliver it in a way that is quick and easy, then you’ll find more clients who will want to work with you!
5. Create WOW experiences: When you exceed the expectation of your clients, you will create amazing experiences for them. Companies that focus on the “wow factor” tend to have increased satisfaction rates, and much higher retention rates. Remember number 3 above – happy clients are repeat clients, and repeat clients will be your best advocates!
Peace, Love & Crochet
Do you have any tips that help clients value your work? Let us know in the comments below!